My background is in product design, where I built a strong foundation in structure, systems, and problem-solving. Early on, I became particularly interested in the visual layer of products, how visual decisions scale, stay consistent, and communicate meaning over time.

I’ve since worked across digital products and evolving brand systems, contributing to interfaces, illustration systems, iconography, and communication design. Much of my work sits between craft and direction, often involved in shaping visual intent, ensuring consistency, and elevating quality across outputs.

I’m especially drawn to projects where UI, storytelling, and experience are treated as part of the same system.